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Introduction to Minimum Viable Products (MVP 101)


What is a Minimum Viable Product?

A Minimum Viable Product (MVP) refers to the earliest iteration of your product. It typically only includes the core features of your product and is used to entice early adopters to use and rave about your product. 

Why do you need it?

In the early stages of software development, it’s easy to have shiny toy syndrome. EVERYTHING feels really important to build right now. It can be incredibly easy to get distracted by building the perfect fancy website with cool animations. Don’t do this. This approach is expensive (expensive on your time, capacity, and your wallet). 

At this point in your business, your primary goal with your MVP is to prove that you are solving the right problem for right people. What you want to see with your MVP is that people are willing to pay to use your product. 

In addition, how do you know you’re building the right thing? I created a free downloadable that helps you figure out JUST THAT! Want it? Drop your email here:


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